Research On Formation Mechanism Of Public Opinion Reversal In The Post-truth Era

At the end of 2016,Oxford Dictionaries selected the term "post-truth" as the annual vocabulary.In recent years,the term "post-truth" has also become a true portrayal of some bad media phenomena.With the rapid development of communication technology,great changes have taken place in the production of media information and the status of audience groups.This has made the rapid development of public opinion and the frequent occurrence of public opinion reversal events.In the post-truth era,even if reports that have been conclusively discussed by media organizations exist,there is a possibility that they will be reversed later,and the resulting situation will become increasingly difficult to control.The development of communication technology has boosted the advent of the post-genuine era,the media environment has become increasingly complex,and the esoteric tasks that require social response have become increasingly arduous and heavy.In this context,the new features and phenomena that appear in the current reversal of public opinion are accurate.Grasping and studying the development law and formation mechanism of public opinion reversal is of vital importance.Grasping the formation mechanism and laws behind the reversal of public opinion in the post-truth era is not only conducive to the solution of the public opinion problems that have emerged in the new era,but also beneficial to orderliness and correctness.The guidance of the lyric work is more conducive to the construction and development of a harmonious society.In the context of “post-truth era” of this article,combined with the theoretical knowledge of communication,sociology,and social psychology,as well as cases of reversal of public opinion,using literature analysis,case analysis,and content analysis methods,the phenomenon of reversal of public opinion in the post-truth era The law of occurrence,formation mechanism,and effects produced are combed,integrated,and explored.First of all,through the combing of relevant literature on the reversal of public opinion in the post-truth era,the concept of post-truth,public opinion reversal,and news reversal is defined.Then through the integration of 2016 and 2017 two years of public opinion reversal events,descriptive statistics based on the topic type,the first media platform,found that the phenomenon of reversal of public opinion in the post-truth era presents the following rules: the event is highly topical,and the same type of high frequency is frequently The labeling characteristics are obvious,the sensitivity of the event object is strong,the reversal time is short,and the social media fermentation is the main method.Then,through the combing of "Luoer Fraternity Incident" and "Red,Yellow and Blue Kindergarten Child Abuse Case",the process of formation of public opinion reversal was analyzed,and then the formation mechanism of the post-truth era was explored,from society,media,audience and information.Conduct research in four areas to explore the positive and negative effects of reversal of public opinion.Finally,we propose countermeasures to deal with the reversal of public opinion: From the government level,we must change from passive to active,and adopt the public opinion guided management strategy of guiding and supervision.From the media level,we must clarify the role of our own and shoulder the media's social responsibility.From the public level,it is necessary to make a rational analysis of public opinion information and to participate in the production and dissemination of information in a true and objective manner.