The All-media Era Reversed Journalism Research

In the omni media era,we are receiving plenty of information every day.People have been completely surrounded by massive information with the growth of new media technology and the high refresh rate of information,however,the"speeding up" era of news also brings various problems,which includes "reversal news".After sorting out such events,it is easy to find out that each reversal key point is related to the field tracking reports of serious media.Therefore,the"truth-seeking" role of serious media(mainly traditional media)in the press can not be discounted.A case reversal news of Ceremony Disintegration in northeast rural area with prominent communication effect,impact effect and reversal degree is chosen in this thesis.It should have been a Spring Festival homework of a journalist given by a news agency,but turned into a false report;it should have been a "homework display" of a wechat official account,but became a huge internet sensation.It can be seen that a false report caused great harm to media credibility,media ecology,media audience and so on.This virtual report of northeast rural area is a reflection of current proliferation of false report.Based on this case,the thesis strives to explore the circumstances of it with case study method,combining in-depth interviews with the Xinhua News Agency correspondent who exposed this false news.Through the analysis of the case,it further explores its causes and focuses on the research of the reversal key point and its laws,aiming at summarizing the impact of reversal news and the corresponding coping strategies.