Research On Media Content Payment In The New Media Environment

The rapid development of the Internet has led to the information explosion.People are immersed in the sea of information and have a strong demand for high-quality digital content,which also provides a new way for media to make money.The constant updating of technology also provides the foundation and guarantee for media content payment.With the advent of knowledge economy,digital content surpasses traditional production factors and becomes the most important resource in today's era.While content payment presents a red sea situation,some platforms have serious content homogeneity,and copyright problems are difficult to be well protected.Due to the lack of relevant legal support,after-sales problems and rights protection problems after content payment are also difficult to solve.In addition,users are used to enjoying free content,so paying for content is not an easy path.In order to gain a firm foothold in the media market,the key is to accurately and effectively meet the information needs of media users in the massive amount of information,provide them with high-quality content products,and improve user stickiness.Both content and users should be king.Good products also need good channels.In the era of social dividend,media should make full use of social platforms to achieve large-scale sales,and at the same time,establish their own communities,activate user engagement,strengthen the connection between users and create a sense of belonging for users.At the same time,we should be at the forefront of the application of technology,content+new technology,to bring new experience to users.Paying is not only an economics,but also a psychology.Media should reasonably price according to its own reality,market structure and user psychology,and attract users' attention with some free content,and then gradually become its paying users.