Research On The Incentive Of Content Sharing Platform To Authors Under The Trend Of Knowledge Payment

Since the concept of "shared economy" was spread from abroad to China and advocated,knowledge payment has become a major trend to conform to the sharing economy,and the new media era has endowed knowledge payment with new possibilities.With the increasing popularity of mobile terminals,knowledge payment platforms to meet people's fragmented reading habits have been launched.Through voice question-and-answer,paid subscription and other means,users can complete the rapid and accurate grasp of information.Compared with the traditional concept of free sharing on the Internet,knowledge payment gives users more targeted content supply.Faced with the emergence of endless knowledge payment platforms,Sina Weibo,as the most influential social platform in China,has launched a series of incentive methods based on knowledge payment in order to attract more high-quality content producers,improve brand influence and reliability,stabilize user groups and meet their growing demand for high-quality information.Sina Weibo has learned from other platforms and internalized into a variety of mechanisms suitable for its own social media attributes.It has achieved some results,but there are also some problems to be solved urgently.This study starts with the change of Internet leading mode and the emergence of content sharing platform,explains the reasons for the emergence and better development of knowledge payment from various aspects such as carrier,user psychology and system guarantee,and takes Sina Weibo's current series of incentive methods for content authors as the main research object,through combing and analyzing its actual effects and main problems.This paper attempts to put forward some targeted solutions from the direction that the platform,content authors and content recipients can make great efforts in the future,so as to promote the continuous production of original high-quality content,protect the intellectual property rights of original content,form a virtuous circle of knowledge production,and create a healthy development of the Internet environment.