All-Media Brand Shaping Of Local Media's Livelihood Content Under The Background Of Media Convergence

With the further development of media integration,the mainstream media have actively explored and concentrated their efforts,and have achieved a series of phased results.In 2018,the transformation of media integration at all levels across the country has entered the substantive stage of advancement.The provincial news media have built a group of provincial financial media centers.Then,how to change the pace of development,and grasp the numerous but weak local news media What about the period of development opportunities for media convergence?The "Hohhot City Environment Comprehensive improvement Action",which is jointly created by the Hohhot Municipal Party Committee and the mainstream media,Formed a regional local characteristics of the people's livelihood content products,successfully molded a clear brand image.Through analysis,it is found that the main reasons for the success of the brand image are as follows: first,clear and clear positioning of the people's livelihood,enhancing the viscosity of the users;secondly,opening the boundaries of channels to form a three-dimensional communication pattern;Finally,the unified brand name and logo,form a bright brand image.Content,channel platform and operation and management of the three-pronged,and achieved a very good communication effect.