Research On The Value Of News Media In The Era Of Intelligent Media

Promoted by new technologies such as mobile internet,big data,cloud computing and artificial intelligence,the media presents the trend of intellectualization,which is driven by four social conditions: mature technology,economic transformation,policy support and industry experiment.This paper finds that the current application of intelligent technology in journalism shows a trend of instrumental rationality as the dominant factor.It shows the logic of abstract reduction,quantitative calculation and standardized operation.It transforms the law of information dissemination in the real world into quantifiable and calculable mathematical formulas,so as to achieve the effect of utilitarianism and maximization of benefits.Specifically in the field of news dissemination,machine news writing can improve information production efficiency and increase information output;information dissemination using algorithms can achieve rapid integration and personalized recommendation of information;comprehensive personal information collection can achieve accurate push based on user scenarios;using intelligent technologies such as natural language understanding,image recognition,speech recognition,people can recognize the external things more accurately.However,instrumental rationality is criticized for its excessive pursuit of high-efficiency production,standardized operation and short-term economic benefits,resulting in the expansion of instrumental rationality and the shrinkage of value rationality.From the current situation of the application of intelligent technology in journalism,the technological practice dominated by instrumental rationality may have the following negative effects: firstly,information fraud involving robots;secondly,biased decision-making based on algorithms;thirdly,information cocoon effect;and fourthly,personal privacy leakage.At the advent of the age of intellectual media,news media organizations should rethink the value orientation of applied technology,considering how to integrate instrumental rationality and value rationality,and establish a higher pursuit of human values.This paper combines the related theories in the field of philosophyof technology and communication,combines the application of intelligent technology with the practice of news communication,and explores the feasible way to maintain the value rationality of news media in the era of intellectual media.This paper holds that,facing the fact that instrumental rationality plays a dominant role in the application of intelligent technology in journalism,news media can seek ways to maintain value rationality in the following three aspects:first,adhering to the co-prosperous development of instrumental rationality and value rationality;second,adhering to people-oriented,highlighting human subjectivity;and third,adhering to be the co-builder and defender of intellectual media platform.Although the development of technology is ahead of the thinking of humanities,the thinking and reflection of the academic circles on the application of technology and the prospect of the future development trend will also be conducive to the practice of the industry.