Research On Mobile Short Video Application Based On The Theory Of "Use And Satisfaction"

Nowadays,with the development of the popularization of the Internet and mobile terminals,owns abundant form,content,intuitive and efficient,information updated in a timely manner,and many other advantages of mobile short video applications in the steady growth of birth place is motivated by the user and the participation of numerous platforms,showed the tremendous vitality,they not only changed the way people daily communication and life state,but also changed the traditional way of information dissemination,can say,it is of great social value and cultural value.Video "pear" APP as a dark horse in the domestic mobile short video applications,has attracted a large number of users,and after a major revision,operation mode and platform style were relatively stable,so this article chooses in it,for example,combining the theory of "use and satisfaction" to use the user behavior,meet the demand and use of motivation.First of all,through interviews with 20 users determine the design of the questionnaire part,and then preliminary investigation to establish the rationality of the questionnaire,and finally through the network platform issued 252 volume classification,the recycling effective questionnaire 223 copies.Using SPSS19.0 statistical analysis software to the reliability and validity test samples,then through the descriptive statistics analysis,independent sample t-test and one-way ANOVA(single factor analysis of variance)analysis test research hypothesis.Results show: using the video "pear" APP users are young,and the distribution of average men and women,but with "global" as the identity of the user is not much,most users are out of "cognitive demand" incentive to use the APP,and it can be used for the dependency,number of users to use time more than a year at most,and is willing to every day use of fragmented time frequency of use,but after using,the author found that the users' satisfaction with the "cognitive demand" is not the highest,replaced by the "needs".Different characteristics of the users in the use of motivation and satisfaction degree,there is difference between general trend for the smaller the age of the users' personal integration "demand is stronger,the older the user can get the satisfaction of" needs ".Finally based on results of the investigation,mobile short video applications of information content,technology and platform environment has put forward outlook,hope mobile short video applications for the future of the research provides a theoretical basis and practical reference.