Application Of Crowdsourcing Mode In Short Video Production

With the development of mobile Internet communication technology,short video adapted to people's new reading habits develops rapidly.Different from the various types of social short video that have become saturated in the market,the information short video market is a vertical field that has not been fully developed.The unique positioning of pear video enables it to quickly seize this opportunity and achieve success.Thanks to the strong use of "crowdsourcing" mode,the paike.com network,as the core competitiveness of pear video,has become increasingly mature in operation and grown in scale.The addition of a large number of paike.com not only ensures the number of original video works on the platform,but also improves the quality.The guest editing system,which is being explored and developed,constantly adjusts the existing operation mode in the practice process,and actively tries new management mode,which effectively alleviates the pressure of pear video professional editing.Pear video defines the expression of information class short video,pear yellow subtitle has become its unique content editing mode.Excellent works released on the platform are often reproduced by other mainstream media,which greatly enriches the content resources and expands its influence.This paper takes pear Video as the research object,and USES literature analysis method,content analysis method,interview research method and questionnaire survey method to conduct multi-dimensional content analysis of pear Video "First-Hand Video","Slightly Spicy Video","Time Difference Video" and other columns.From the aspects of topic selection crowdsourcing,content crowdsourcing and editing crowdsourcing,this paper deeply analyzes how pear video integrates "users" into the whole chain of content production from the three dimensions of topic selection,content crowdsourcing and editing,and gives full play to the role of "crowdsourcing" mode in the field of short video production.Crowdsourcing shifts the power of agenda setting from professional media practitioners to the general audience.Content crowdsourcing can fully mobilize the production enthusiasm of grassroots photographers from all walks of life and bring the "crowdsourcing model" into full play.Editorial crowdsourcing has transformed traditional employment relationships,freed the productivity of professional media practitioners through loose partnerships,and saved on material costs.Although content crowdsourcing is not the first of pear video,it complements its strong picker network and realizes the whole process of content creation,contribution and payment through online operation.Through the interviews with the director,the editor and the administrator in hubei province,the author and the editor,as well as the questionnaire,important primary data were obtained,which enabled the "crowdsourcing" mode to get effective feedback from practitioners.In this paper,the author in pear video shoot and make more than a year of time understanding of the platform,not only will the short video content crowdsourcing information class mode of production made a comprehensive arrangement,at the same time to edit the concept of crowdsourcing is defined,and for the industry to depict the "crowdsourcing" model in the application of video editing,provide new ways for short video edit link.In this article,through exploring "crowdsourcing" pattern in the breakthrough and innovation of pears in video,analyze the pear video shoot and compiling the problems encountered in practice,and provides the corresponding solution,in order to help and compiling system of perfect,promote the benign operation and development platform,and for a short video to provide certain reference significance to other market followers.