Mobile Short Video News Application And Practice Research

Mobile short video news because of its rich and powerful content,intuitive and efficient form,the user retention rate is high,the prospect of considerable profit prospects,as the 2016 content of the new venture,and gradually lead the industry and academics of great concern.With the intelligent terminal,the popularity of mobile communication technology,stabilization,mobile short video as the carrier of social language in the Internet fermentation,and in the capital,media people,the market interaction,evolved into text,radio,television,network after the news language-mobile short-form video news.This paper analyzes the connotation,extension and characteristics of mobile short video news through the methods of case analysis,document research and deductive inference,etc.Based on the theory of journalism and communication,The development of the domestic and foreign news situation;the development of mobile video news based on the theory;meticulous interpretation of the case of this "pear video" development strategy and operational status;and based on media integration environment,from the technical,market,A perspective on the development trend of mobile short video to make predictions.The study shows that mobile short video news has entered a rapid development track.The acquisition,editing,distribution and profit mode of news are becoming more and more mature.The reaction of capital,market and users is better.Based on the theory of mobile short video news,the development status quo and the future trend,this study summarizes the present summary conclusion,and also puts forward the individual’s innovative point of view,so as to inspire the development of mobile short video news.