Research On Mobile Short Video Content Management

With the advancement of Internet technology and the improvement of people's living standards,mobile short video,the medium for disseminating information,has penetrated into our lives.In order to make better use of and develop this powerful and effective communication method and vigorously promote the development of the mobile short video APP industry,both the government propaganda departments and companies are working hard to create a mobile short video app that is popular among the people.Also attracted the attention of the academic community and the industry."Pears Video" is an important platform for the broad masses of people to obtain information and information,and its influence is among the best in many mobile short video APP.Pear Video has a high influence and is inseparable from the success of its content operations.Pear Video has a strong content production capability and a variety of content customization in terms of content operations,which ensures that “Pear Video” can produce high-quality video content,and also makes a large number of audiences willing to watch video content;creating unique features.The content of the product,user-centric,accurately push valuable video content,improve the user's experience.These effective practices provide lessons for the healthy development of the mobile short video industry.Therefore,in order to promote the development of the mobile short video APP industry in a healthy and sustainable direction,this article selected the “Pear Video” APP as the research object of this article.Through the review of the existing literature data,based on past scholars' research,this article explores the laws of the "Pearl Video" APP in terms of content operations by conducting a questionnaire survey on the "Pearl Video" audience and summarizing the "Pear Video." “What is desirable in content operations,and thus propose strategies for the better development of the entire mobile short video APP industry.Through this study,we learned that mobile short video should cooperate with traditional media in the operation of content to meet the needs of users;it must innovate the profit model and increase revenue channels;it must also improve the functionality of APP and increase the user's viscosity;Short video copyright protection efforts.Only through the above measures can we achieve a good result of the content operation.