Pear Video's Status Quo And Future Research

Under the background of media integration,along with the popularization of mobile intelligent terminal devices,the development of 4G and 5G digital communication technologies,the reduction of network tariffs,and the convenience of video applications,the short video has advantages such as short duration,low production barriers,and fast propagation speed.Become one of the main media for mobile terminal user information acquisition and expression.Mobile Internet content entrepreneurs keenly captured the needs of this market change.A large number of traditional media,social platforms,and privately owned media began to merge and transform,and they all used short videos to produce news content.Currently,most of the traditional media only use short videos as reporting aids.The creation of short video content for social platform users is mainly based on recreational entertainment,and the content value is low.At present,the content quality and dissemination power of short videos are still relatively low.The video short video application,represented by Pear Video,who was left by traditional media people,not only has a professional media team,but also has the necessary professional skills for content production,and has also got rid of some of the mechanisms within the system.The "leader" of today's information-based short video application market can learn from the development experience of Pear video to provide reference for the practice and exploration of information production in the field of mobile short video.The short video of Pear Video is a video information product that is based on the transmission of information materials from mobile terminals,edited by professional media personnel,and distributed in terminal applications and social platforms in a shorter period of time.It has diverse communicators,diversified content,and means of dissemination.Unique and innovative features.It is based on the birth of mobile short video sharing applications,comes with social genes,and has strong entertainment attributes.Current video content of short video of Pear is mainly based on entertainment content,and its value is relatively low.The form of expression is relatively single,and it relies heavily on subtitles.The user experience is poor.Product distribution is released on the social platform and mobile terminal applications.Users are not sticky enough and their own client platforms do not have sufficient effectiveness.The reasons for this are the limitations of related service qualification policies,the technical difficulties in media development,and the inadequacies of personal users' editing and editing experience under the "National Shooting" system.Pear video's short video development should focus on the monitoring and screening of UGC content and focus on enhancing its content value;it can use VR,AR and other emerging media technologies to expand the content of information short video content to optimize the user experience;it can also create a culture.The brand enhances the dissemination and influence of information short video products.In the future,in order to build a high-quality short video content ecosystem,the government will change from restricting the entry of mobile Internet content entrepreneurs to encouraging participation from multiple parties,and actively promote the sustainable development of the information short video content industry;big data,cloud computing,and labor Smart and other technologies will transform the whole chain of information production for short video production,intelligentize content collection and distribution,personalize product distribution,and continuously improve the content quality and production efficiency of information short videos;information-based short video application clients will become content production and distribution platforms,and will enter Create differentiated content to win the second half of competitive advantage.