Study On The Pear Video Of Information Short Video

In the current era,short video is a new information expression medium,and its buds conform to the characteristics of the times.The maturity of the technical environment,the changes in user habits,and the strong promotion of capital have prompted the short video to achieve germination and development in a short period of time.In just a few short time,short videos have formed a booming trend.The initial popularity of short videos is in the social entertainment short video platform.Subsequently,in the process of continuous development in the field of short video,the value of short video content has been increasingly valued by investors and users.Information short videos are refined from the short video industry.At present,the information short video platform represented by “Pear Video” has been issued.Pear Video is famous for its global system of shooters and content that highlights the "Pear Video" feature.Also due to the lack of qualification experience,the transformation has received wide attention from all walks of life.Therefore,it is suitable for the in-depth interpretation of the communication activities and cultural meanings of Pear Video from the perspectives of communication science,narratology,and communication political economics.From the analysis of the communication activities of Pear Video,the main body of Pear Video is a PUGC model that combines professional production content(PGC)and user-generated content(UGC)to teach intertwined and complement each other.The content of the information highlights the "Pear flavor" from the hot title to the main content to the narrative form.From the perspective of narratology,the selection of Pear's video narrative perspective,the arrangement of narrative time series,and the control of narrative duration have their ownunique features.In addition,the communication channel of Pear Video focuses on its own platform and distribution channels,and seeks a path for healthy development in the future.From the perspective of disseminating political economy,the influence of political,economic and other social power mechanisms on the "Pear Video" cannot be ignored.On the one hand,the lack of Internet audio-visual program service qualifications in Pear Video has encountered political ups and ushered in transformation and rectification.On the other hand,Pear Video's ever-increasing user precipitation and content traffic has attracted advertisers' cooperation with Pear Video,and various forms such as placement ads,content placement advertisements,and marketing plans have enabled the commercial features of Pear Video to be fully explored.Between the original intention of the platform and the pursuit of traffic,Pear Video is constantly trying to find a balance.With the continuous development of the pear video,the homogenization of information short video is also revealed.At present,it seems that short video games generally rely on strong social platforms and fail to achieve drainage to their own platforms.Massive information content is difficult to check,misrepresentation content misleading to guide public opinion misleading.The profit model is single,there are many forms waiting for development and exploration.Therefore,the future development of Pear Video needs to deepen the platform,improve the check system,and create a profit model,and seek solutions to existing problems.It also provides reference and guiding significance for the future development of short video videos.