Research On The Current Status And Development Strategy Of Pear Video Official Weibo

The form of news dissemination is changing every year.In 2016,short videos were born and gradually entered the public's field of vision.As an emerging mode of communication,whether in the social field or in the field of news communication,short videos have changed the habit of people's access to information by virtue of its rich content and unique forms of communication.Among these many short video production teams,Pear Video has gradually established its position in many short video platforms with its unique news product positioning,and has gained a lot of fans' attention.From the perspective of news communication,this research combines the research results of current industry academics,comprehensive literature analysis method,case analysis method and mathematical statistics method,starting from Lasswell's "5W" principle,that is,the communicator,The five aspects of communication channels,communication content,fan users,and impact effects are analyzed and analyzed on the official Weibo video of Pear Video,and then the characteristics,development rules and directions of the short video of Pear Video Information are grasped as a whole,and the official Weibo video of Pear Video is explored.In the process of development,how to effectively combine its own characteristics and its future development trends,and provide reference for the production and development of short video of the same type of information.This study believes that Pear Video has a high standard of professional content production team,and the reporting orientation is also biased towards elite social news;through the rapid promotion of Weibo,its number of users has surged and presented a younger trend;Pear video users have their own fans."Double identity" also makes the interactive participation of Pear Video officially very prominent.At present,there are still many problems in the domestic information short video platform headed by Pear Video,such as low information value,single communication channel and narrow audience.This study suggests that the dissemination of this type of short video should focus on innovation,make full use of communication technologies such as big data and artificial intelligence,broaden the filming system,and extend more other businesses to achieve and achieve maximum communication effects.