Research On The Strategy Of Improving The Core Competitiveness Of Nanchang TV Station

Profound changes in the media ecosystem,the traditional TV media in almost on the impact of new media,by the former "uncrowned king" supremacy,and thus new media to split the world gradually.Even some new media,with strong momentum,have eliminated the relatively weak traditional television media.According to the data,more than 80% of TV stations in the country are facing difficulties in the process of business development.Once,advertising resources have been transferred to new media,and government financial support alone is difficult to support.As Nanchang TV station,in addition to the platform advantages of the provincial capital city,it has the unique regional resources advantages such as red resources,ecological resources and human resources.As far as its interior is concerned,Nanchang TV has been developing so far,which has more development potential in terms of talent resources,brand benefits and technology accumulation than other similar peers in the same class.Therefore,it is crucial for Nanchang TV station to improve its core competitiveness in the context of traditional TV media,and how to exert its own unique advantages.Understanding and analyzing the domestic and foreign traditional television's plight in the new situation,new environment,and connecting with the Nanchang station development present situation,from the internal and external environment,to how to promote their own core competitiveness are discussed in this paper.Firstly,on the basis of core competence,the connotation and extension of traditional TV media core competence are analyzed and discussed.Secondly,through the porter's five forces model and SWOT analysis,the paper studies the environment of the media ecosystem and the competitive disadvantage of Nanchang TV station.Finally,in view of the scientific model analysis,proposed the Nanchang television enhance their core competitiveness of the paths and methods,in order to similar including Nanchang television,television stations,in its decay in the context of the present development,through its core competitiveness,to be able to change the present predicament,and provides some new ideas for its future development.