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Research On The Core Competitiveness Of The Hl Station Of Phoenix Network

Posted on:2019-11-28Degree:MasterType:Thesis
Country:ChinaCandidate:C M JiangFull Text:PDF
GTID:2428330590474346Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The HL station of PHOENIX network is one of PHOENIX network subsidiaries(HPN).It has the strong support of PHOENIX network.However,HPN has not understood the core competence of its own.At present,the speed of network development is accelerating and competition in the in dustry is intensifying.HPN faces more brutal market competition.Therefore,it is necessary to complete the judgment and identification of its own advantages in a shorter time,and continue to build and develop the core competitiveness.Otherwise,if you still adhere to traditional thinking,it will inevitably interfere with business development and the survival of HPN.The thesis will study and analyze the core competitiveness of HPN,aiming to find theoretical support for the sub-station to enhance its core competitiveness,so as to seek survival and development.Based on the current situation of HPN and related theoretical analysis,the author takes the internal environment of HPN as the starting point,and regards financial resources,human resources an d leading products as the focus,and studies the strategic resources of sub-station.At the same time,based on technical ability,planning ability,profitability and brand ability,the core competence of the sub-station was explored,and the competitors,industry environment and overall environment of HPN.Based on the above,the core competitiveness index of the substation was established,and the core competitiveness evaluation index system was completed.The core competitiveness of HPN was evaluated,and the advantages and shortcomings of its core competitiveness development were evaluated.The causes of the formation and existence of defects are analyzed.The specific goals and overall goals of enhancing its core competitiveness are put forward,and the strategy of enhancing core competitiveness is given.
Keywords/Search Tags:the HL station of PHOENIX network, core competitiveness, portal, new media
PDF Full Text Request
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