Under The Background Of Triple Play Build Traditional Media Core Competitiveness

With the increasingly development of science and technology, the audience thoughtlevel unceasing enhancement, the media need to different network platform to providebetter business service for the audience, this is for the three nets fusion provides thenecessary social conditions, the formation of telecommunication network computernetwork and cable television network and mutual fusion. Three nets fusion is adouble-edged sword, on the one hand, it brought new technology for the traditionalmedia, new ideas, to speed up the transformation of traditional media. Three nets fusion,on the other hand, has brought about broad space for development of new media,information market competition, make traditional media by the greater impact. But thethree nets fusion of information industry is an inevitable outcome of socialization. Thevalue of it came into being is that it appears. So-called existence is reasonable. Thedevelopment of the three nets fusion is inevitably prospects are broad.This article obtains from the background of the three nets fusion research, Sourceof triple play up the condition of the development of the background and the currentdevelopment situation of carding, Comprehensive existing in traditional media socialbackground, Dialectical analysis of the impact of the three nets fusion of traditionalmedia, including the positive influence and negative influence. Situation for thedevelopment of traditional media clear own complex provides a certain theoreticalsupport, so that the traditional media rational in the face of difficulties. Full with the aidof three nets fusion, to avoid the disadvantages of three nets fusion, find newbreakthrough, to build their own core competitiveness, achieve better, fasterdevelopment.