A Study Of Chinese Tourist Image From The Russian Media

This paper selected three Russian domestic media: izvestia newspaper,kommersant and Russian Sputniknews.Explores the following issues: on the Russian media reports on Chinese tourists,Russian media is through the way of how to construct the image of Chinese tourists,what are the media diversity,transverse,longitudinal comparison can find how specific points,and to extract has instructional value point of view.In this paper,the news reports about Chinese tourists in the three media from 2012 to 2017 are taken as the research samples.In the sample selection,720 articles about Chinese tourists are selected to be included in the research scope.In the research method,firstly,quantitative content analysis method is used to analyze the content and reporting methods of each media,and the main elements are the number,tendency,frame,genre,source and length of the report.Supplemented by qualitative analysis method,the study selected the Russian media news discourse structure of Chinese tourists reported sex(press statement from the index,intertextuality,three levels of identity construction),the Angle of the selected news samples for Chinese tourists and the rhetoric of news samples.Finally,it summarizes the image of Chinese tourists in Russian media and analyzes them and makes Suggestions.The results show that the overall image of Chinese tourists in Russian media is relatively objective,which is biased towards positive reports.In the report,the Russian media maintained a cautious and optimistic attitude,and also paid attention to the inharmonious phenomena brought by Chinese tourists.But the overall image of Chinese tourists is not specific,more general,and lacks the voice of Chinese individuals.This article summarizes the image of four Chinese tourists,namely "wealth and business opportunities","complex partners" "revolutionary red army" and "flat" Chinese tourists.The reasons for this phenomenon are summarized: political mutual influence,economic development imbalance,cultural differences and misreading.At the same time,the corresponding improvement Suggestions are put forward.