| User-generated content in the Internet 2.0 era has become an important part of mass communication.The travel platform also conforms to the development of the Internet era,providing tourists with a channel to record and disseminate personal travel experiences and insights,making information exchange between tourists and tourists and potential tourists a common phenomenon.With the growth of residents’ income and the growing awareness of national leisure tourism,tourism has become an inseparable part of people’s lives,and outbound tourism is becoming more and more common.India,one of the four ancient civilizations,is not only China’s neighbor,but also one of the important countries along the Belt and Road.More and more people are beginning to enter India.However,existing research shows that due to historical reasons such as the Sino-Indian border issue and the media’s coverage of India in modern times,the Chinese people’s perception of India’s image is negative and not objective enough.Among all the top five travel websites in China,Ma Honeycomb is the only community-based travel website that started with the UGC sharing model and focuses on content and social networking.Is the most abundant travel notes in all travel websites.Therefore,this article selects the online travel notes on the Ma honeycomb travel website as the research sample.On the basis of reading a large number of related literatures,the method of combining quantitative analysis and qualitative research is used to start research in order to answer the following questions:1.What is the image of India presented in the travel notes of Chinese tourists?2.How did the image of India in UGC communication form under the gaze of tourists?3.What is the emotional evaluation of India in the travel notes? What factors influence emotional evaluation and attitude?4.Does the original impression of Chinese tourists change after they travel on the ground? What are the specific aspects?Ma honeycomb website opened a travel journal release section in 2011.As of July2019,Ma honeycomb travel website has 141,287 travel journals about India.In this paper,a total of 180 travel notes from 2012 to June 2019 were selected as the research sample.First,the author interprets the travel gaze theory in conjunction with the online travel text,clarifies the travel path of travel information between the subject and object of the travel gaze,and how it appears when the tourists gaze at the image of India.Then use ROST Content Mining software to extract high-frequency words in travel notes,construct categories for content analysis,and draw the deepest parts of tourists’ perception of India;and extract the sentences with emotional evaluation in the sample.Sentiment analysis,which draws the tourist’s sentiment tendency towards India;finally it is restored to the paragraphs and travel chapters,and the textual analysis of the travel travel’s specific text information is interpreted in depth.The research found that: 1.The overall impression of Chinese tourists on India reflected in the travel notes is positive and positive,and the tourists’ willingness to revisit is also higher;2.The local residents of India,tourist attractions,human resources and price levels The positive evaluation constitutes the main part of the positive;3.The gap between the rich and the poor brought about by the hierarchical system is the negative part of the tourists’ emotional evaluation of India;The image of India after the field trip is different from the original image of Indian tourists. |
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