Research On Huaweis Corporate Lmage In Russian Media Under The Background Of "One Belt And One Road"

"One Belt and One Road" is a major development initiative for China's current development of an open economic system,which is of great significance for leading China's modern enterprises to "go out",develop a global market,and participate in global cooperation and competition.As of April 2019,China has signed cooperation documents with 126 countries,and the total volume of goods trade with countries along the “Belt and Road” has exceeded US $ 6 trillion.The "Belt and Road" initiative proposes that China and Russia continue to deepen their comprehensive strategic partnership of cooperation.Many large Chinese companies have developed very well in Russia.Huawei is one of the representatives of many multinational companies.This article will use Huawei as an example to study Huawei's corporate image in cross-cultural communication based on news published on Huawei's official website and news published by Russian media.Taking Huawei's official website in Russia(?????? ??????),Russian Satellite News Agency(?????? ????????)as a perspective,Russia and the three representative media in Russian media are the research objects.Using the content analysis method,a quantitative and qualitative analysis of the 1,115 news reports of Huawei from January 1,2018 to November 30,2019 was conducted by three media through category construction.Through the analysis of the news reports of Huawei in the Russian media,this article concludes that Huawei's corporate image in the Russian media has three main aspects: the emphasis on innovation and research and development,the development of education and philanthropy,and the threat to US national defense security.