Research On Newspaper News Commentary In The Context Of New Media

The development of information and communication technology has changed the original media communication pattern.The rise of new media has generated great impact on traditional media represented by newspaper.It is imperative to transform newspaper into new media.News commentary is the core and soul of newspaper.It is the most powerful way to grasp the pulse of the times,guide the direction of social development,and influence the public opinion.The transformation of newspaper into new media depends on whether news commentary can adapt to the new media communication environment.This study takes “The Beijing News”,the leader of the domestic metropolis newspaper,as the research object.It deeply explores and analyzes how the newspaper,as a kind of traditional media,adapted to the changes of media technology in the context of new media to break through and achieve the transformation,and moreover,how the newspaper stuck to its faith and take its responsibilities as media in the voice of the public.In the context of new media,the network digital media has been developing prosperously,whereas the traditional newspaper has kept declining for a long time.The impact of new media has weakened or destroyed the previous social functions of the traditional newspaper,such as the right of releasing news,the right of speech,setting media agenda and so on.On the other hand,the emergence of Weibo and WeChat has built a news commentary ecology which is more diversified in contents and form.The symbiosis of UGC model and PGC model has become a prominent feature of the present development of news commentary.In this context,as a newspaper focusing on comments,“The Beijing News” has been at the forefront of the development of the news media for 15 years,who innovated the system combining “paper version” and “new media” in the field of news commentary,which strongly supports the development of its news commentary in the context of new media.In addition,the news commentary of “The Beijing News” has been adhering to the idea of “based on the local,focusing on the world”,“presenting the rule of law and humanities”,“emphasizing on constructive commentary” is an important factor leading to its success.Looking at the whole commentary ecology of our country,it can be found that the news commentary of “The Beijing News”,while maintaining the seriousness and rationality of traditional commentary,actively adapts to the new changes of the media environment and practices the commentary concept of "innovation first".It has also made a lot of beneficial attempts on the innovation of style and mode.Combining with the news content of “The Beijing News” paper version and the new media platform,through the quantitative analysis and qualitative analysis research methods,it can be found that no matter considering the macroscopic factors such as the nature of the topic selections of news commentary,the categories of the topic,the composition of the author and the tendency of the viewpoints,or considering the microscopic factors,such as the specific practical operation features of news commentary,the news commentary of “The Beijing News” manifests distinctive characteristics.Exactly due to these characteristics,the news commentary of “The Beijing News” have maintained lasting influence.News commentary plays an important role in the construction of mainstream public opinion.As a responsible mainstream media,the news commentary of “The Beijing News” has made great breakthroughs in the new media context,insisting on basic media values and actively taking social responsibilities.“The Beijing News” confirmed its value with practical actions,and also provided reference for the transformation and development of China's newspaper industry.