Research On Reading Promotion Modes Of University Libraries In Information Fragmentation Era

The mass media has undergone tremendous changes with the development of social economy and progress of information technology.In particular,the emergence of the Internet,mobile phone,WeChat and Weibo has caused the explosive transmission of information fragments.Along with the acceleration of people's life,people's reading method and contents also presented fragmented characteristics,which in turn led to ideological fragmentation and time as well as spatial fragmentation.All these drive people to the age of information fragmentation and bring great conveniences as well as challenges to the reading promotion in universities libraries.China places the basic strategy of nationwide reading and construction of scholarly society in an important height of social and cultural development,where university students have become one of the most concerned groups in reading promotion.However,the existing researches on reading promotion model in university libraries mainly focus on the practice introduction and scattered discussion of theoretical models,which lack systematic analysis and exploration of model elements.Therefore,this study aims to theoretically study the reading promotion model in university libraries,so as to provide reference for improving reading promotion model in Chinese university libraries under the age of information fragmentation.By means of comprehensively utilizing literature research,Delphi method,questionnaire survey and case analysis,this article explores the reading promotion model in university library under the age of information fragmentation.The specific contents are as follows:Based on reviewing and commenting domestic and overseas literature,the first chapter analyzes the research contents,research methods,research routes and innovation points in this article.The second chapter analyzes the connotation,characteristics and changes of readers' behavior in the age of information fragmentation.It sorts out the connotation and relevant discipline theories of reading promotion as well as reading promotion models,and then summarizes the enlightenment of related theories to pattern study.In order to better analyze the model elements,the third chapter combines previous theoretical analysis to extract the elements of model framework.Based on Delphi method,it conducts three rounds of survey on experts,which provided an important basis for model modification and improvement.A total of 7 basics elements and 18 specific factors are proposed.After that,the trend of specialization,inspiration,modularization,mobilization,interest,universalization and scientific change in transformation of reading promotion model in university libraries under the age of information fragmentation are summarized analyzed the pattern elements.Finally,the model element analysis is carried out,followed by the evaluation of model through questionnaire survey.On the foundation of the third chapter,the fourth chapter specifically analyzes three typical models of reading promotion in university libraries under the era of information fragmentation:based on APP,based on social media such as WeChat and Weibo,based on new digital media such as Lizhi FM,etc.Meanwhile,the case study of the corresponding models is implemented.From the perspectives of reading promotion awareness,personnel quality construction and reading effectiveness evaluation,the fifth chapter analyzes the problems in the reading promotion mode in Chinese university libraries under the age of information fragmentation,and then proposes countermeasures and suggestions.