On The Operational Innovation Of The Internet Knowledge-based Media Product "Logic Show"

In the early days of Internet media's influence on lifestyle,"Knowledge" has experienced several outbreaks on the Internet,from BBS,blogs to microblogs and WeChat articles,using the form of words and various media channels.The advent of the information revolution has changed the form of information transmission and expression,and the knowledge that was held in the hands of a few people has spread to the users of every end and made them to communicate with each other.Knowledge-based media products have gained great potential in this ongoing change."Logic Show " in each platform broadcast high,high traffic,high fan loyalty.It has the distinctive characteristic of the Internet knowledge medium products,but in the change of the social culture consumption environment,it can break through the existing "comfortable" situation and set off a upsurge of knowledge realization and intellectual entrepreneurship.After combing the domestic and foreign literature,it is found that the concept of "Internet Knowledge-based Media Product" has been clearly proposed and studied systematically.Therefore,to explore what kind of changes occurred in the new period,the bottleneck,the reasons and the influence of the"Internet Knowledge-based Media Product",represented by the "Logic Show ",have some implications for the production and development of knowledge media products and how to adapt to the Internet environment.In this study,the main object of the study is "Logic Show ".That is to say,the entire product chain,which includes the audio and video programs of the series.The whole research uses the knowledge of communication,sociology,economics and so on to carry on the cross research,adopts the method of literature analysis,data statistics,content analysis to carry on the exploration.First of all,the paper analyzes and sums up the opportunity and practical dilemma of the time of the reform of the"Logic Show",that is,the convenience of reading brought by technology,the rapid development of knowledge media products,the difficulty of content creation and the unclear profit model.Based on this background,the author tries to change his thinking.Secondly,from the vertical and the horizontal respectively to "change"elaborated.Vertical,from the process of "production-diffusion-realization" to the knowledge media products,the program has summarized the successful operation of the concrete steps,and through the concrete comparison before and after the change to explore the phenomenon of "change" and the reasons.In the horizontal,through the comparison with the same type of Internet knowledge-based products "Morning Call","Zhihu" "Himalaya FM",the further comprehensive and systematic elaboration of the"change" of "Logic Show " in terms of content innovation and technology integration,profit model and value realization,user experience and social function,etc..Finally,the author puts forward some suggestions on the operation of knowledge-based media products based on the experience of the transformation of"Logic Show":Knowledge-based media products should be based on the content of a group of "scarcity" top and waist content producers,with the traditional written culture of "Internet language" as the way to maximize the value of knowledge.In order to expand the media industry chain and extend IP emotion,we should optimize the industrial structure,concentrate on our target products and pay attention to intangible capital.In terms of user interaction and development,users should be allowed to go from "passion" to "attraction" to "love",to attract their attention and continue to develop the habit.The value of the media should be strengthened in social functions,we should not only guide the "pay" use of the cultural consumer identity,enhance the "connection" with people and society,but also guide the media itself not only by the number of hits,reading as a standard of responsibility,ensure the sustainability of operations.The competition of all kinds of knowledge consumption platform is the competition of content supply,the competition of core technology and the competition of learning depth in the future.This study attempts to analyze the effects of knowledge-based media products on lifestyle and consumption patterns from the perspective of "change",in order to explore the means of commercialization of knowledge-based media products and the way of survival in market competition,to explore the balance between business logic and social environment and values,and to find out the future patterns of knowledge and explore the phenomenon level products that change the situation.It hopes to provide the experience and reference for the developing direction of knowledge-based media products.