The Operation Mode Of Cultural Internet Talk Show And Its Development Tendency

With the development of the Internet and the rise of the media since the knowledge of network talk show programs in this A new force suddenly rises.,knowledge subject philosophy,history,military and life as the main content of the topic,or to host people from the media as the main body of information,makes a lot of knowledge and ideas can be relaxed,interesting and easy to understand the form of spread out.In the knowledge network talk show,"Luo Ji Thinking" is the biggest hot spot.The original CCTV "dialogue" producer Luo Zhenyu founded the network talk show "the logic of thinking" is the network knowledge of talk show,since its inception in 2012,the program has won great attention,gathered a large number of fans,August 2013 conducted the first membership recruitment,4 hours sold 5500 members at the beginning of 2015 the membership fee of 40 million;October 20,2015 officially announced the successful completion of the B round of financing,valuation of 1 billion 320 million yuan,the hugely popular example of success from the media program,is the network.In March8,2017,the logic of thinking to make a major revision,only in the "APP" to publish content,video to audio,broadcast week to broadcast,the long program by 50 minutes to 8minutes a day,a new strategy of concern.This study is based on the knowledge network talk show "the logic of thinking" as the object,firstly introduces the characteristics and operation status of the network knowledge talk;then according to the development of "general logic thinking" into four stages and stages to analyze its emphasis and strategy;finally summed up "from the logic of thinking" talk show on the network operation and can be used for reference.In addition,this paper introduces the theory of hard core fans,PGC,UGC and other Internet theory and indicators to analyze the "thinking",the dimension is more novel.