Logic Show-The Successful Attempt Of We Media Talk Show

Logic Show is a new type of knowledge we media talk show. The content of this show is not only fascinated a large number of people but also possessed a unique marketing technique. It combined the content of traditional television show and network communication forms. It innovated spread and received good results; it’s called the success story of we media talk show. This study is supported by all video content, books and host public activities of Logic Show which has been broadcasted by two years, and using multidisciplinary knowledge such as sociology, psychology to explore the success of Logic Show.This study argues that success of the show mainly from two aspects. First, rich content and expression of personality is distinct. The theme of the show involved in all aspects of social life, and basically covers the target audience’s interest. Humorous expression and charm personality increase the influence of the program and disseminator itself. Perfect unification of content and form attracts lots of audiences who are thirst for knowledge become die-hard fans. Second, using membership system for Internet marketing. Marketing team pay attention to the use of innovative thinking, keep up with the change of time and audience’s psychology, set up the concept of fan, create personalized brand, and entertainment mindset throughout the whole marketing process.Although some people questioned the show and the team, this paper argues that the development of a new show will not be plain sailing. These attempts have set a role of positive energy. Only enrich the content, innovate brand marketing and positively grope profit are the guarantee ways of long-term development of we media talk show.