A Probe Into "Luo 's Thinking" From The Media

Since its birth on December 21, 2012, Logic Show has been having an enormous influence on public audio and visual perception as well as people’s digital reading life.As capable assistants of Logic Show, YOUKU and We Chat public number transmit entertaining and valuable information, call on and initiate abundant and various activities so that they appealed to a great number of positive, rational,freedom and optimistic-chasing clients and loyal members who become an highly active and heavily trustful network community. The economic model of Logic Show ranged from Fans Support to Dependence on Social Community or Business Community,which regards clients as integral parts, respects clients’ subjectivity,carries forward clients’ individuality as well as emphasize clients’ participation. Free man and Free Association of Free Man as well as Non-organized Organization play an essential role in Logic Show and meanwhile become an inexhaustible driving force and a solid backup force of 10-year Internet Experiment involved in Logic Show.The dissertation starts from changing public information needs perspective,analyzing the information needs of the public in the new information environment and mobile Internet background to clarify the necessity and the possibility of information screening, so we know that there is a corresponding export market share and communication space from the media; then from Internet technology development,particularly the development of mobile Internet technology for the mass communication of habit information from the convenience of the media produce basic conditions, such as the more easily and quickly communication of information and the increase of the number of the subject of communication which becomes more characteristic. So "Logic Show" come into being as above, the dissertation sorts out the course of rapid growth of Logic Show, current living situation and the future,on/off-line scale, mature activities and business achievement, mode of communication,effect of communication and significance of communication. Based on the mentioned above and the 5 factors of communication, the dissertation finally analyzes the internal factors and external force on why Logic Show is so widely popular and specially paid attention to as well as concludes a typical path and brand-new thinking that the development of We Media and the transition of media in the era of mobile internet could use for reference so as to enlighten and guide the development of media,such as respecting users, stimulating users’ connectivity, promoting community’s activity, having the courage to try, a well prepared orientation, good quality of contents, a brand-new thinking, more attention paying for audiences, researching audiences’ need of personality, difference, diversity and so on.