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The Idea And Commercial Operation Of "Luo Si Si Wei"

Posted on:2016-01-02Degree:MasterType:Thesis
Country:ChinaCandidate:C S XieFull Text:PDF
GTID:2278330461987014Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
Recently years, with the increasing development of technology, the "We Media" industry has been growing rapidly. Because of light operating, the "We Media" industry is easy to entry. Thus, kinds of class individuals who preside over operating lead to huge media contents with diversity which lack of effective and enough legal supervision. Besides these features, the "We Media" also has characteristics of fast spreading and strong interacting. This paper points at the "Logic Show" that performs excellent excellently in the "We Media" industry, firstly introduces the background of the appearance of the "Logic Show" following its development, and then analyses the macroscopical operating view and the specific operating means from the media operation view and the business operation view. The "Logic Show" operates itself as a "product", forges a "Charming individual" based on its outstanding media contents, and takes advantage of the values such as reason and optimism to gather its subscribers to be a association, on the grounds builds different economic relations, which has positive effects on not only individuals, kinds of industries(especially the "We Media" industry), but also social culture. Meanwhile,this paper points out the problems in the developing of the "Logic Show", so as to produce more focusing and cogitating.
Keywords/Search Tags:the "We Media", the "Logic Show", media view, business operation
PDF Full Text Request
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