A Study On The Development Of "Logic Show" From The Brand Program To The Brand Enterprise

In the background of the Internet era, network-related industries have become increasingly affluent, mobile terminal technology also will keep up with the pace of the Internet age. Appears of we media make people have a relatively complete system being an information receiver or issuer in such a free online world.Development of science and technology, new equipment constantly updated, so that photos, video, voice production process becomes faster, and spread the cost of production becomes low. Therefore, various social circle of friends on the network, micro-blog, forums, paste it have enough content to promote their flourish. With the use of the network environment, most people are concerned about the entertainment-related content, so the network will tend to dominate entertainment content. Since many video programs are entertainment media type, and "logic show" as a file informative video program, from the media to fill this type of program scarce, and has its own commercial value.This paper is divided into six parts, the first part is an introduction, mainly introduces the research background and research reasons to explain the theory; the second part of the overall brief "logic show" development; the third part of its brand-building program done to analyze strategies; fourth section describes the competitive development of the Internet to promote the state, "logic show" to make timely strategic decisions, apply knowledge of marketing analysis of their needs at different stages of development growth strategy; fifth part related to brand management knowledge, specific measures analysis using the corresponding strategies made this program will develop the brand to brand enterprise to achieve greater benefit and influence; section six concludes its process of development which are worth learning and reference, as well as the drawbacks which need to prevent. Through literature analysis, questionnaires, etc., from the perspective of brand communication combined with business growth strategies, "logic show" content topics, products, forms of communication, community economic performance, brand building, marketing, development of these Internet companies analyzed aspects, in order to make outlook of "logic show" brand enterprise development. And hope based on data and conclusions for the future from the media or the development of some relevant Internet industry can have some inspiration.