The Strategic Transformation Research Of YC Company

Nowadays,the network of media,the digitalization of information,and the globalization of communication have formed a diversified media environment.The internet has penetrated into people's life.The mobile internet and outdoor new media are in the ascendant.It is creating intense competitive pressures for the traditional media.This will promote the great fission and integration of the media field.The pressure of traditional newspaper development is soaring under the storm of the internet.They attempt the success of transformation by media integration and diversified development.It is an imminent question how to found the appropriate road of transforming for the media group in the fierce market competition.We choose the yunnan daily media group as research object.PEST and Michael Porter's Five Forces Model have been adopted to analyze the internal and external environment of YC company based on the conclusion of the literature,field investigation,data analysis and the study of the industrial structure.We carried out the comprehensive SWOT analysis based on the analysis development present situation and existing problems of YC media,culture,tourism,real estate and finance.Meantime we present a suitable development strategy.In the strategy,the author described the strategic orientation,principles and plans.In addition,the author enact the business development plan and put forward the corresponding safeguards.We found if the YC company can optimize the industrial structure,scientific configuration resources,and promote the traditional media industry cluster enterprise transform to the modern transformation of media companies.It will be able to reverse the decline and make agreat progress.