Research On The Development Strategy Of Media Company

Modern society more and more attention to the comprehensive strength, mainly reflected in the culture. In 2011, the 12 th five-year plan outline of the proposed to focus on developing the cultural industry, it marks the culture system reform is advancing in depth. Media industry is an important part of the cultural industry, as a result, China’s media industry also produced tremendous change, at the same time of industrialization development, and reforming the system. The transmission of information from ancient times the word of mouth, until now the new media era of network communication, the media, etc., at the same time, the value of human survival in exploring also on information dissemination to explore. Obviously media companies have become the subject of media industry in the emerging media companies to promote the development of the development of the entire media industry, the cultural industry also has the vital significance.This paper uses the SWOT analysis and PEST analysis, related resources of GX media company and analyzes the internal and external conditions, the enterprise development strategy of GX media company conducted a thorough and comprehensive research, introduced a more suitable for GX strategy for the development of the company.