The Study On Information Ecology Evaluation Of Webcast Platform Under The Environment Of We-Media

With the rapid development and wide application of new media technology,the use of self-media has gradually become a mainstream trend.As a means and tool for information dissemination,live broadcasting platform is being used by more and more individuals and organizations.People show personal talent through live platforms,provide news real time reports,explain professional knowledge,or live broadcast by Dan Chundi in order to attract the audience's eyeballs.In recent years,more and more live platforms have attracted a large number of Internet users by signing high popularity anchors and designing new live broadcast forms,which have led to the birth of famous anchors such as Feng Timo and Chen Yifa.They have many kinds of commercial resources,and their appearance costs are even more than that of famous movie stars.Around 2018 year,the mobile terminal appeared on the Internet,the single live broadcasting platform also has the highest number of online users at 500w+.At the same time,there were various social problems.Because of the characteristics of personal personalization,low threshold and easy operation,rapid communication and so on,the structure of live users is complex,whether age structure or cultural quality structure is uneven.Therefore,the information conveyed in the webcast shows its unique characteristics.In addition,as a social media that is different from other media,the webcast platform has the characteristics of real-time interaction and user orientation,and the information ecological environment will also be affected by these characteristics.As a common tool for netizens to kill time,webcast platforms will have a certain impact on netizens' life,learning and even their values.So,what is the information ecological environment of the new self-media network broadcast platform? Is it possible for netizens to rely on the transmission of information to interrelate,interact and depend on each other? How to rationally plan the information ecology of the webcast platform so that the netizens can survive in a healthy information environment is the key research content of this article.Information ecological environment is mainly composed of information ontology,information technology,information time and space,information system and other environmental factors.[1] Therefore,this paper will build an information ecological environment according to the influencing factors of the information ecological environment,and establish an information ecological environment based on the people,information content,information technology,the time and space of the production information of the host,and the provisions of the laws and regulations.On the basis of the theory of information ecology,the influence factor determination,the index determination and the final comprehensive evaluation are carried out on the basis of the information ecology theory.Finally,select the representative network broadcast platform as the research object,study the information ecological environment situation of the network live platform in the real society,analyze its existing problems,and put forward the management opinion of the network broadcast platform information ecological environment,so that the information users can depend on each other in information environment and achieve efficient transmission and utilization of information.