Research On The Production Of Webcast Content

Webcasting is a product of the Internet era and the melting age.After more than 10 years of accumulation and savings,it began to develop rapidly in 2015.In 2016,it became the outbreak of the webcast.After a series of barbaric and free growth,and later rational reorganization,industry integration,and webcast have been at the forefront of the times,every change has touched people's hearts.The webcast became synonymous with entertainment in the modern era and became a well-deserved example of the new media.The popularity of the webcast attracted the attention of the public.Further development requires new discoveries and more understanding.Therefore,research on the production of webcast content is particularly important.This chapter is based on the study of the production of webcast content,using literature analysis,case study and participatory observation,and divides the paper into five chapters.The first chapter is the development history and status quo of webcasting.With the help of real historical reality,combined with the current development status of webcasting,we will sort out the entire process from budding to growth and then eruption in decades,and elaborate on the current webcast from a multidimensional perspective.The status quo of development lays a solid foundation for the following issues of online live broadcasting.The second chapter is the production methods and characteristics of webcast content,and combines the universality and uniqueness of the production of the webcast content on the basis of the network environment.Sum up and summarize the four methods and four characteristics,further understand and analyze the attributes of the webcast itself;Chapter 3 is the mechanism and motivation for the production of webcast content,from the conditions,the classification of the production of webcast content,and the audience from the standpoint to the fight.Three aspects of the incentives for behavior change are demonstrated to explore the deeper contents of the webcast;the fourth chapter is a case analysis of the production of webcast content,taking the three live broadcast platforms like Betta TV,Qixiu live,and Taobao live as examples.Exploring the analysis of gender factors in the production of webcast content and profitable forms;Chapter 5 is the content of webcasts Production issues and recommendations,comprehensive webcast phenomenon,summed up the moment the most serious problem,and the live platform,network anchor,the audience,that the spread of the main routes of transmission,put forward feasible suggestions audience in three aspects.After the development of web broadcasting has been in troubled times,the industry is now in a period of consolidation.The live broadcasting models and mechanisms have graduallybecome stable and mature.The future development of the industry will surely take the form of "live +" and be widely used.In the spring of development,there is a long way to go,but it also faces enormous challenges.