Research On Communication Problems And Countermeasures Of Webcast-platforms

2016 was called "the first year of webcast".Under the heat of capital,all kinds of webcast platforms are developing quickly.With the spread of webcast platforms,all people can be a network host that making the main body of communication become more complex.As the mobile network becomes stable and network tariffs are declining,users can watch video with low cost at anytime and anywhere.There are many types of user and webcast content is more diversified.At the same time,there are many problems in the rapid development of webcast platform.The state is constantly strengthening the supervision of webcast platform and the commercial mode of each webcast platform can not be differentiated.In the second half of 2017,the webcast platform was all in a state of stagnation.It was just a few months back and forth,the webcast platform turned from a fire to a crisis.How to find a way out in the collective dilemma has become the problem that the webcast platform urgently needs to solve.Through literature survey,empirical research,comparative analysis and data research,this paper analyzes the communication problems faced by webcast platforms.For example,the content is vulgarization,homogeneity,pan entertainment and the effect of transmission communication effect is exaggerated.This article also analyzes the reasons behind these communication problems.The unstable quality of webcast host,the lacks of webcast platform operation stability,the constantly change of user's demands and the intermittent supervision of government.In this essay,I put forward the corresponding suggestions for the follow-up development of the webcast platform.The government should strengthen the management of the main body of webcast platform.Webcast platform must enhance platform viscosity,improve users' participation,upgrade the content,broaden the channel of communication and optimize the business model.