Research On Webcast In The View Of Media Ecology

With the continuous development of Internet technology,media deeper penetration into our daily life,in 2016,was called "network" of the first year of live,live webcast its special style,elements,interactive mechanism,mode of transmission,information contents attracted a large number of users to participate in the live.In the live broadcast,users can interact with the host and other users through the barrage comment and virtual props.With the further development of network broadcast industry,webcast gradually shows its entertainment leisure more social function,but the academic circles and industry for the live webcast research still owe,this paper is focused on the network broadcast platform,network to live as the perspective of emerging media,all-round consideration network broadcast media elements,propagation characteristics and social influence.Reference media research paradigm of media environment,this paper based on the practice,by means of literature review method,literature analysis,case analysis,text analysis and participatory observation and other methods,in different types of live types as the research basis for the live webcast,interactive mechanism of the medium composition elements,such as mode of transmission,information contents were studied.This article mainly has the following five parts:The first part to explore the theoretical paradigm of media environment schools,the author consulted a large number of literature,comb out the whole school in view of the research idea and method of technology oriented media,vision and will focus on the research object of this articleThe second part of targeted and according to the theory of paradigm,the development of the live webcast,evolution,and carries on the analysis,classification and summary,and at the same time,it is concluded that the entire network broadcast of the rapid development of the internal and external reasons.The third part,based on the static analysis method in the media environment,abstracts the symbolic elements in network broadcast and finds similarities and differences with other new media.The fourth part is the important section of the article and the final theoretical contribution of the media environment.Based on the previous theoretical premise,we will explore whether there is spatio-temporal,sensuous,and episodic transmission bias in webcast.In the fifth part,it is necessary to draw a conclusion based on the transmission bias derived from the previous part,and deduce the influence of different perspectives and perspectives on human perception and social development.