The Presentation Of Editorial Awareness In The Online News Feature

With the high development of internet technology and the popularization of smart phones,the scale,speed and the audience engagement of the disseminated information are unprecedented.At the same time,the dissemination channel of the online news feature also gradually transfers from the newspaper,television,portal website to news client.With the changing of dissemination channel,the awareness of editor inherit the traditional news professional values and,at the same time,it also derives new features.The combination of depth interviews and content analysis method is used to this study,in which six first-line editors working for news feature in Tencent and NetEase are deeply interviewed according to questions.At the same time,the online news features are reorganized analyzed to explore the presentation of editorial awareness in the online news feature.The research finds that the the online news feature are concentrated expression of editorial awareness.In the age of socialized media,the presentation of editorial awareness in the online news feature is mainly presented in the following three aspects:Firstly,the persisting of values,which means that the traditional news professionalism values of objectivity and independence is fully presented in the process of producing and disseminating of the online news feature,which includes activities such as the material identification,topic selection,and title making.Secondly,in the practices of news dissemination in commercial era,editors pay more attention to the news' objectivity before improving the making speed when facing the double indicator of speed and quality.Thirdly,in the reconstruction of the online news feature' production process,the awareness of editor conforms to the development of times,which derives the full-process news production process.What's more,because of the changes in terminals used to receive the online news feature,at the same time,makes the production of the online news feature becomes more flexible.However,it is worth noting that the audience has changed from limited participation to full participation in the production of the online news feature due to the continuous development of technologies and dissemination systems.In addition,the presentation of editorial awareness in the online news feature is not only related to the ability of a editor,but also related to the communication environment.In the development of the online news feature,it is not only strive to enhance the professional qualities of editors,but also optimize the business appraisal model,purify the market competition mechanism to create a healthy and active news environment.