| To the mobile Internet era, along with a variety of intelligent terminals with advances in communication technology has become a new reading platform. Among them, the mobile news client is one of the fastest growing news reader application. In the fierce market competition, the portal developed mobile news client downloads and are among the best on the degree of concern, which is the status quo and development of the entire market the mobile news portals client’s unique advantages are closely related. In the process of development, what problems exist in the portals’mobile news clients? Is there a solution? These questions focus on the text object is. To make more informed and persuasive thesis, the author of China’s portal mobile news client usage conducted a survey, combined with data on more in-depth analysis of the problem.Firstly, the paper carried the mobile news client definition, and analyzes the reasons for the classification and development status of them, and have developed the portals’mobile news client. This is not only an overview of the entire market, but also the reality of basic research carried out in this article.Next, the paper analyzes the advantages of the portals’mobile news clients, which is the leading cause of other newsreaders on the platform. In terms of content, portals’mobile news client uses RSS news aggregator subscription basis, be tolerant to diversity. meet users’ demand for the amount of information. In terms of news presentation, audio-visual integration and the pictures and its accompanying essay are both excellent. Both play an expertise in portal news on the way, and also allows newsreaders to achieve a real sense of "anytime, anywhere, when you want to see, you can see."; The PUSH technology advanced to push the first hot news pushed to the user’s mobile terminal, make the news more timely; And the organic integration of social media to improve the user viscosity, makes reading is no longer separate from the living; Local information based LBS technology makes it easier for users to get live news and information around, users can subscribe to their location news.As a newly developed new things soon, there’re also many problems exist in the portals’mobile news clients. Information homogeneity and lack of quality original content to make it slightly less staying power, while the lack of individualized reading and related recommendations will make it can’t accurately match the target users. In terms of the user experience, Functional range of plug-ins and the increasingly advertising are consuming the user’s patience.In view of the above problems, In this paper, the fourth part of the development of the portals’ mobile news client’s proposed related countermeasures. Firstly, the overall design of the product, to provide users with original product platforms and channels for new impetus, and the news client is a passive recipient of information transformation into information publisher. In the power of big data, traditional "human-edited" could transitional to the "smart editor", based on the user’s browsing data for "custom" news. Strengthen the cooperation with social media, and to strengthen the interaction between the product itself and enhance a sense of dependence and the activity of the user. In addition, portals’mobile news clients can ensure that the content on the basis of a reasonable profit model for exploration, in the full study on the market after the trial "charge+free" mode, to get involved in e-commerce or do O2O, is it might be a viable option.Finally, the paper studied about the portals ’mobile news clients’ edit policies. Although the channel changed, the portals’, mobile news client is still an information platform of providing news for the user, therefore, the product is also crucial layout editor. In order to ensure the reliability of the news, during the editing events, news client information to secondary screening and development, strict checks on the information. When presenting the news to pay attention to the use of a wide range of information and communication symbols, and strive to enable users to get a more pleasant experience during the time newsreader. In addition, the layout design to focus on interactive experience, emphasizing the user’s active participation and interaction, and to news clients become more easy to use. Details of the design of a product more prominent feelings, making the details of the design should pay attention to fit their own style, highlighting the small section of the product positioning. |
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