Research On Development Processes And Main Problems About Press Release Editorial Automation Of China

Press release editorial automation is one of the most important media technologies which manufactures news content, influences the transmission channels and even makes Internet technology and computer intelligence connection. After exploring many eminent cases of Internet journalism, the writer of this paper found the press release editorial automation has great foreground and value. Therefore, the thesis uses various methods, such as literature review, historical comparative analysis and existing data analysis to investigate the process, the system architecture and the problems about the press release editorial automation.Press release editorial automation has different historical connotations in different stages. Nevertheless it has a lot of similarities in some important aspects. For example, computers play an important role in aiding news reports; computer intelligence makes positive impacts in anticipating news, collecting information and writing news literary. Those functions make a great sense in saving manpower and guaranteeing the quality of news. They also be proved to be the important contents of editorial automation.Defining the concept of press release editorial automation is important to straighten out the historical development courses and point out the directions of its theoretical system. Media development has different surroundings between China and the west, which lead to the practice exploration of press release editorial automation in Chinese media is different from the west. This article summarizes the developing process and theoretical achievements from four stages. On the basis of the historical investigation, the theory system of press release editorial automation is constructed.However, compared with the western media, the work about press release editorial automation in our country is developing obvious slower. In the specific news work, the majority of media practitioners and managers both understand press release editorial automation error. Giving over evaluation or underestimate press release editorial automation are very common, which leads the press release editorial automation failed to exert its power. It also becomes an obstacle to using automation in our Local media.Therefore, this article emphasizes the value of press release editorial automation in the fifth and sixth section, revealing the problems existing in our country currently. When prospecting the future of press release editorial automation, the writer committed to cause the domestic media attach great importance to the technology. This paper argues that press release editorial automation pays attention to the Internet technology, it also emphasizes the meaning of computer intelligence and information dispose. Those are very important in the information society, so it will be promising in the future.