YJ TV Shopping Limited Company Supply Chain Management Problems And Countermeasures

With the progress of science and technology and the development of productivity,people tend to be more and more customized products,it has also encouraged companies to speed up the speed of response to customer demand,eventually lead to the change of production pattern.Many enterprises have changed their business model from design,production and sales to their own business model,and become a strategic alliance with different suppliers and distributors in the global market,forming a cooperative mode of community of interests with a business as the main body.This community of interests forms a network of information flows,commercial flows,logistics and capital flows of suppliers,producers and distributors to end customers.There are supply and demand relations between the enterprises in the network,so the concept of supply chain is produced.As the supply chain of ideas is growing,people realize that the rivalry between business and enterprise has been driven by simple product rivalry to respond to market demand.It requires the enterprise to realize the importance of supply chain management and combine the thought of supply chain management with the actual management of the enterprise.In this paper,based on the theory of supply chain management,reference the foreign and domestic research of supply chain management methods,combined with the supply chain SCOR model of YJ TV shopping co.,LTD.,the existing supply chain performance evaluation system of logistics,capital,supplier relationships,and basic processes were analyzed,and from the enterprise reality,find out the company's supply chain management of cash flow is blocked,supply chain management professionals lack,loss of supplier strategic partnership,supply chain performance evaluation system is not scientific,the key problems such as lack of corresponding management process elements,the reason is that the enterprise management to realize the importance of supply chain management does not reach the designated position,enterprise human resource configuration is not reasonable,lack of scientific system of performance evaluation of supply chain,lack of cash flow security risk control mechanism.To improve the management level of the existing supply chain,accelerate the response speed of the whole supply chain,and to improve the competitiveness of the supply chain of YJ TV shopping limited company,and solve the existing problems of the company.