Research On The Framework Of "people's Daily" Spring Festival Transportation Report

As a special symbol in the process of urbanization in China,the Spring Festival transportation has been in existence for 64 years,and the development process of the Spring Festival transportation reflects the development and changes of all aspects of Chinese Society.This study choose the spring festival transportation report on the People's Daily from 1954——2017 as study subject,combined with the development and changes of the background of times,tries to explore the evolving track of the spring festival transportation report from the mutual connect between the spring festival transportation report and the historic era.This study is based on the Frame Theory of News communication,The frame of the spring festival transportation report is been divided into the frame of the media system,the frame of the media industry and the news text frame.Accordingly,this paper makes a analysis of the number,the theme and the source of the Spring Festival transportation reports,the position of the layout and the rhetoric of the language.Then I obtained the overall features:the the number of annual reports has been increasing year by year,the theme of the report is increasingly rich,the sources of report are extensive,and the language style is becoming more and more vivid.After that,the study analyzes the reasons of the evolution of the frame of the 557 Spring Festival transportation reports.It is concluded that the change of the center of of the Party and the State,the carry out of the reform and opening policies and many other reasons all had influence on the frame of the Spring Festival transportation reports.The study also cited some typical example to reflect the evolving track of the spring festival transportation report from,in order to make the conclusion clearer and enhance the persuasiveness of the article.At the end of the paper,I thinks deeply about the new form,then put forward my own suggestions to optimize the Spring Festival report frame: First,the Spring Festival report system frame should respond to the policy call of the state;Second,for the media industry frame,the media should implement the People Foremost concept;Third,for the Spring Festival report text frame,the reporters should pay attention to humanism.Overall,People's Daily make its best to set an good example in creating a harmonious and orderly Spring Festival transportation.