Contrast Research On The Reporting Of The People's Livelihoods News Between Party Newspaper And Metropolis Daily Under The Perspective Of Framework Theory

With the speed development of economy and technology,the competition of medium marketplace is very fierce.As the traditional media,newspapers are facing up to the impacts of emerging medias, such as Television,Internet etc., so their living space is smaller and smaller. In order to adapt to the environment, The contents and forms of newspapers have to be changed and innovated constantly. "People's Livelihoods News" have commenced from the changing and innovation."People's Livelihoods News" are derived from Newspaper and formed in Television. From the "Soft News" are appeared in newspaper, to CCTV was opened《Topics in Focus》,《People's Stories》which producing "narrating commoners' stories ", until to Jiangsu Radio and Television station broadcasted the program—"Nanjing Zero Distance" in 2002,Which becomes very popular,because it initiated the long time city People's Livelihoods TV News. At this time the concept of "People's Livelihoods News" comes out naturally, and catching the attention of academy and industry. Although "People's Livelihoods News" has not a uniformly defined concept, and the view—whether it has the value and importance to exist are also mixed. Because of insisting the orientation of "close to reality,close to life,close to masses", from the birth time, "People's Livelihoods News" attract many people's attentions.The stance of this article is Newspapers'"People's Livelihoods News".But different newspaper media belong to different interest group, so their reports styles of "People's Livelihoods News" are diversities. The author selects《Anhui Daily》and《Xinan evening》for studying samples,applying the methods of Comparative Study,Content Analysis to research what's the differences of "People's Livelihoods News" between the Party Newspaper and Metropolis Daily,which is under the perspective of Framework theory. In this article, the author starts from three dimensions which are framework selecting,framework lower-middle-constructs, to analyse the reasons of differences between the Party and Metropolis Dailys' "People's Livelihoods News",research the merits and demerits of two newspaper's "People's Livelihoods News". And basing on the analysis, the writer suggests how to make up Party newspaper and Metropolis Daily's shortage, so that in the future when journalists report the "People's Livelihoods News" can use for reference.In this article,there are three parts which include introduction,text,epilogue.In the part of introduction,the author mainly defines the concepts of framework theory and "People's Livelihoods News" and the relationship of them, pointing out that the research status,research thinking and research methods of this article's related theories.The text section has four chapters. the first three chapters separately from framework high-rise,middle-level and low-level structures to analyse different framework theories applying between the Party and Metropolis Dailys'"People's Livelihoods News".In chapter one, through researching the theme selecting thought of two papers' "People's Livelihoods News",the author analyses their audiences orientation,culture orientation,Brand concept, then pointing out that framework is the thinking model for the reports subjects to cognizing objective world,and it is also the basis for them to make decision when the outside world is changed. Further stating what's the differences of both newspapers'"People's Livelihoods News" reports.In chapter two, the author researches the concrete operations of both newspapers' "People's Livelihoods News" reports, that is the selected topics and layouts settings of "People's Livelihoods News". Analysing different newspaper's reports subjects how to highlight the newspaper high-rise orientation through using the selecting and recombination of newspapers'texts structures.In chapter three, discussing the different selection and use of expressive symbol, the writer demonstrates that the high-rise framework connotation can be presented by the low-rise express.In chapter four, The author points out the shortages and merits of both Party and Metropolis Dailys'"People's Livelihoods News" reports, putting forward how the journalists can discard the dregs and absorb the essences according to their own framework traits. So that they will make more and more high-quality "People's Livelihoods News".In the epilog part, the writer concludes that it is very important if media practitioners can realize the relationship between framework and "People's Livelihoods News" reports, and further probing into the developing prospects of Party and Metropolis Dailys' "People's Livelihoods News" under the perspective of Framework theory.