On The Guangzhou Newspapers Competition Impact Upon Media Operation Reform

Since early 1990s, a tie situation among Nanfang Daily News Group, Yangcheng Evening News Group and Guangzhou Daily News Group has been maintained for years. The even fierce competition among 搕he three kingdoms?is being witnessed when the new millennium arrived. This thesis tries to record and discuss, in an up梩o梔ate fashion, the new landscape and trends of the newspaper operations, caused by the more and more severe competition. This thesis first describes and analyzes the current situation of Guangzhou?s newspaper industry competition. After briefly analyzing the characteristics of the competition, it proceeds to discuss the impacts of the competition, mostly covering the following six aspects: First, the overall newspaper landscape has been reshaped; Second, the qualities of news have been improved; Third, the 搑eport plotting?scheme has been utilizing; Fourth, the new interviewing, reporting and editing styles have been adopted; Fifth, newspaper has heavily relied on 損ackaging? Sixth, the newspaper supplements have been more readable and in better harmony with the news pages. Finally, the thesis lists some of the 搒ide effects?of drastic competition, such as news fabrication, off梑alanced coverage that leaves readers confused, self梒ompliments(over梒ompliments, of course), attack and counter梐ttacks scenarios in an evil梟atured manner.