Research On The Development Of Children's Publications Of Augmented Reality In China

Since the 21 st Century,Internet technology,mobile intelligent equipment breakthrough in the development of the new and old media,originally quite distinct from each other quickly,set off a revolution in the new media context.Reading digital reading has become the inevitable trend of the development of the publishing industry,the traditional publication by the impact of growing,children's publications are also confronted with hitherto unknown pressure,new generation parents love digital products with science and technology and convenient to cultivate children.Therefore,children's publishing company must meet the new market demand,adapt to the new changes in technology.2016,"Augmented Reality" in the development of irreversible momentum,the reconstruction of children's publishing form of new media communication pattern.The market share of Augmented Reality children's publications is gradually expanding,high-quality Augmented Reality of children's book sales tax increase,billions of dollars,also evolved from simple 3D presentation the technology of image content and technology as the superposition of a full range of depth.Whether the traditional press is seeking digital transformation,or by the "Augmented Reality" boom to attract venture capital firms,private cultural transmission company,will have to enter the publishing industry,launched augmented reality project.In general,traditional children in the digital publishing reading under the impact of the urgent need to develop new growth points,to activate the publishing market,and the application of Augmented Reality technology in children's publications,is a fresh elements provide a creative direction for the publication of traditional children.Based on the necessity of the development of children's publications for augmented reality in China,this article will use 2013–2018 as a time node to sort out the development status of augmented reality children's publications from aspects of publication overview and market reflection,highlighting their development advantages.Based on Porter diamond theory model,this paper analyzes the feasibility of the development of Augmented Reality children's publications from five angles:production factors,demand conditions,related industry support,enterprise strategic structure and peer competition,opportunity and government.However,as a newly emerging industry,Augmented Reality children publications in high quality content,compound talents,terminal technology,profit model has not yet formed a mature system.The publishing industry from the strategic development perspective,pay close attention to the forefront of the development of Augmented Reality technology children,strengthen consciousness,mining high-quality original resources,cultivate high level talents,cluster unified development,upgrade equipment compatibility,innovation and profitability mode,so as to optimize the multi sensory reading experience of children's publications in augmented reality,and make technology a powerful tool for children to learn and promote the all-round development of children.