Research On Profit Mode Of Augmented Reality Technology Publications

The publishing industry relies on technology on a large scale.With its development perspective,every major leap in the industry is inextricably linked to new publishing technologies.With the further development of media integration and industrial integration,the development of traditional paper publications has been in trouble under the impact of the Internet and new media.For the content of publication,readers has a strong interest in innovating,modifying,and producing content.In the case of traditional paper publications seeking to upgrade and transform,and to achieve a new way of multimedia convergence,it is necessary to solve the problems of lack of advertising profit,low readers stickiness,and attenuation of publicity channels.As modern technology becomes more mature,augmented reality technology has evolved from a conceptual technology to one of mature interactive technologies,and practice in various fields is accelerating.In order to promote the transformation of traditional paper publications to digital technology publishing,the use of augmented reality technology can become a new multimedia publishing and interactive publishing with audiences.Augmented reality technology has opened up a door to the publishing industry,breaking through the concept of the line,realizing the combination of traditional paper publications and connected new media,and the gap between online and offline has become shallower,realizing the expansion of the depth and breadth of the published content.Starting from the five profit factors in the profit mode,this paper makes an innovative research on the profit mode of augmented reality publications,and analyzes many problems and shortcomings of the profit mode of augmented reality publications in the publishing industry market.It has been analyzed and thought.The first chapter mainly expounds the background and research significance of the whole paper,summarizes the domestic and international research status of the profit mode of augmented reality publications,and introduces the whole research ideas and innovative research.The second chapter is a conceptual definition of augmented reality publications,expounding its characteristics and development status.It also makes a conceptual analysis of the profit mode of the paper's main augmented reality publication,summarizes the existing profit modes of the augmented reality technology publications,and proposes to target the five profit factors in the profit mode.The third chapter begins with the five profit factors of the profit mode and analyzes the development dilemma of the profit mode of augmented reality technology publications.The simplification of the content format of publications limits the development of profit points;the target readers is not strong,which limits the expansion of profit sources;the marketing of publications is too weak,delaying the formation of profit leverage;Insufficient scale effect hinders the establishment of a profit barrier;the lack of innovation ability of the publishing house greatly weakens the ability of profit organization.The fourth chapter,in response to the development dilemma of the third chapter,makes corresponding countermeasures and suggestions.Enrich the content form of the publication,and develop diversified profit points;by enhancing the viscosity of the reader,it can expand the multi-level profit source;further explore the marketing model,develop multi-dimensional profit leverage;expand the scale effect of the publication itself It is conducive to the creation of a personalized profit barrier;enhancing the innovation ability of the publishing house and ensuring the composition of a comprehensive profit organization.The fifth chapter summarizes the overall structure of the paper and expresses its expectation on the development of augmented reality publications.