Study On The Operation Path Of The News Client Of Urban Newspaper Under The View Of User's Thinking

The decline of print media is an undisputable fact,and the metropolis newspaper of marketable newspapers has experienced "cliff style".The golden age of China's marketization media has passed.Facing the increasingly severe reality and the development of mobile technology,many urban newspapers have shifted the focus of media transformation to the construction of mobile terminals,thus grabbing the position of mobile public opinion,creating a new mainstream media and restoring the former glory.In the course of development,the city newspaper actively meets the information needs of the public,and promotes the contact with the public through activities,distribution and other means,which corresponds to the user's thinking to a great extent.Today,with the development of mobile Internet technology,information dissemination has opened up new platforms,the popularization of intelligent terminals and the successful realization of the resources and services brought by technology.When building a news client,the urban newspaper should continue its Internet gene,not only as a tool and channel for information transmission,but also as a guide to the user's thinking,change the mode of information production,and form a perfect social information service system.By constantly improving the operation means,the new path of media convergence and development is explored.Based on the user's thinking,this paper introduces the background and current situation of the development of metropolis daily news on the client side,is pointed out that the concept of thinking from users promote metropolis daily news on the client's operationsSecondly,through combing case,in-depth interviews,from content operation,platform operation,the promotion of operating three aspects discusses metropolis daily news client operation path,to interpret existing path and shortcomings in the course of operations.Finally,through the above combing,it provides a new way of reference for the urban newspaper news client operation path.First,on the content of operation,metropolis daily as regional media,the integration of development direction is down,deep soil,adhere to high quality content output,the service,the closeness to achieveperfection;We should pay attention to the personalized customization of information,and make the recommendation of interest and the editing guide equal.Reform system mechanism,break through system bottleneck.Secondly,on the platform operation,the metropolitan newspaper should attach importance to the establishment and linkage of the whole media platform,aggregate resources and build a comprehensive information service platform;Further strengthen the role of social network in operation,improve social system,and build emotional links by helping users solve problems;Explore the profit model of e-business model,influence realization and big data realization,and realize the long-term development of the client.Thirdly,in the promotion of operation,the transformation of operational thinking,focus on user data,refined operations;Introduce user management mechanism to improve user stickiness;Improve operation efficiency,build and promote operation system and mechanism.