| In the era of mobile internet, with the WIFI coverage developed and quality promoted, the price of smart phones, Ipad and mobile devices declining, and user time fragmentated and detailed, news APP has become one of the most important ways of obtaining news and information. The portal sites as Sohu, Netease, Sina, and Tencent have grabbed opportunities, which put forward their own news APP. They have occupied over 100 million users and mass market share, with the APPs quick,convenient, free, content-rich updated timely and interactive. Traditional media especially newspapers have been running hard, which are faced with downward trends,loss of advertising revenue, subscribers and elites, and launched their news APP to resist the impact of new media. Therefore, news APP has become a new battlefield with which traditional media and portal sites compete. However, the news APP from traditional media have performed poorly in the field of content operation, profit model and user interaction. In terms of fierce competition and operation pressure, the news APPs are now in a dilemma. To break through it, the news APP should change their operating patterns, focus on original content to attract users, and increase interaction with users and value needs and thinking. And then they could obtain advertisement revenue and implement user-pay model. Based on Jinbiao news APP from Heilongjiang Press Group, this article has analyzed problems and solution of news APP of regional newspaper to provide template for the news APP operating of traditional media in the future. |
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