Research On The Operation Path Of Pengpai News

The development of mobile Internet technology, for information dissemination to expand the new platform. The popularity of intelligent terminal, and successful implementation technology of resources and services. In mobile technology and intelligent terminal, driven by traditional media opens the mobile era of transition. Under the spread of new pattern, Shanghai media group will be the future development orientation of "sanxin" high- the use of new technologies, the development of new media, new areas of expansion and a high level of service. Pengpai News is Shanghai newspaper group strategic transformation is one of the "troika" new media reform, is the print version of the Oriental morning post in the matrix transformation on the base of the new media projects, China’s transition to become the first news quiz products.This article will combine the background of the transformation of the traditional media mobile, explore Pengpai News operation path. From Pengpai News background, surging of the birth of the news content production, Pengpai News product strategy and surging operating path problems with enlightenment four Angle of further research. First introduced background of the birth of Pengpai News, this is the basis of the full text research. The Oriental morning post for the current transformation of the traditional media in mobile problems, combined with the opportunity of Shanghai newspaper group reorganization, introduced the news products-- Pengpai News on mobile. Secondly, this paper discusses the Pengpai News of innovation in terms of content production. Pengpai News combining with the characteristics of the spread of the mobile Internet and innovation the content production mode, adopting flexible central kitchen "mode of production, the production and interpretation of the information a multi-angle multi-level, on the basis of guarantee the quality of content, broaden the perspective of information for the user to provide diverse reading experience. Pengpai News editor in mobile products in the process of transformation, the industry development and combined closely with the professional demands, the product manager of professional skill skillfully use on the editor of the new media, to improve user interaction with, on the basis of maximum digging the potential customers’ needs. Once again, from the perspective of product management, this paper analyses the Pengpai News the transformation of the way. From the system reform, the user experience, brand marketing three aspects to discuss. Market oriented, it is the first step in the transformation of traditional media mobile. Pengpai News spread through the market and user needs to adjust the pace of reform. In the aspect of system reform, the introduction of capital into other fields, to participate in market competition, increase the vitality of operations; In terms of user requirements, through mining the user requirements to design the product function, arouse the enthusiasm of the user; In terms of marketing, integrated many forms of communication channels, and clever use of an introduction, the ground for the brand marketing. Finally by analyzing Pengpai News operation problem of the path and revelation, systematically summarizes the existing problems and successful experience. Explore the surging and the trend of the development of news, opinion suggestion for its future operation path.By Pengpai News operation path of in-depth study, sums up the transformation of the traditional media mobile concrete method. From the content production, social marketing, product function design and so on, mobile transformation for traditional media to provide multi-dimensional reference...