Research On The Development Of News Client Of Xin Hunan

From the five aspects of the research significance,the content production,the platform expansion and the cloud construction,the brand project and the user cultivation,the profit model and the development prospect,the article examines the new Hunan integration development model,finds the problems in the integration development,and provides a realistic case for the media integration criticism through the analysis of these problems.Based on the analysis of SWOT matrix,suggestions and strategies for solving development problems are given.The study finds that Xin Hunan operates the double line of news clients and newspapers,and a collection force operates two media.Through the integration and development of the new and old media,the dual purpose of revitalizing the traditional media and developing the new media is realized.This development model is in the subordinate position of the new media,because the new media and the traditional media are different in the media nature,the development model,the concept,the mechanism system,even the conflict,and can not give play to the inherent advantages and potential of the new media.The integration transformation is only applicable to the initial stage of the development of new media.It is not the best plan for the development of new media.The two transformation and upgrading of new Hunan should be carried out to reexamine the relationship between the new Hunan news client and the parent daily.The article holds that the part-time journalist model adopted by XinHunan can reduce the cost of human production and make use of the advantages of the original editing and editing resources.It also leads to the low efficiency and the heavy responsibility for the production of manuscripts,which can not give full play to the advantages of the fast reaction of the new media advantages and the advantages of the professional internal production.The narrow public spread and expansion of new Hunan,characterized by the division of administrative region,provides a clear way to expand the road,but there is no problem in the quality of the channel operation.In new Hunan,the user promotion mode dominated by the administration has not paid much attention to the production of bursting products,the neglect of the construction of brand engineering,the low viscosity,loyalty and activity of the users.The new Hunan has formed a diversifiedprofit pattern,such as advertising,influence,and value-added income of operators,but lack of a stable profit model and lack of an absolute dominant mode of profit,which greatly increases the cost and risk of profit.The article suggests that the Xin Hunan should adhere to the original end,improve the quality of the production and do a good job in the mobile communication agency in Hunan,actively carry out the construction of the brand project,strengthen the interaction with the readers,the user understand the driving innovation,enhance the activity and viscosity of the users,develop the new media technology and strengthen the strategic consciousness of the technology as the king.We should seize the window period of the central and provincial governments to develop technology and support the development of new media technology.While doing a good job in current political news,we should vigorously develop economic and economic news,actively plough the advertising market behind economic news,promote advertising by government propaganda,to government and commerce,and to provide heavy development for the content production.The continued growth of profit guarantee.