User Perspective Of Mobile Client Research

With the development of mobile Internet and smart phone penetration rate increases,mobile Internet users base large and growing year by year.Information in the mobile Internet era spread faster,fragmented features more obvious.Internet users access to information from the traditional media or traditional business portal into a mobile news client,social media such as microblogging,WeChat,mobile browser.In the survey of the preferred channel for news,mobile news clients are among the highest in these categories.Mobile news client development to meet the user's reading of the news at any time,high efficiency,massive fragmentation requirements.The domestic mobile news client market has begun to take shape and highly competitive.Traditional portal site with the accumulation of strong competitiveness of the transfer of traffic,the traditional media in the media convergence trend of self-research mobile news client,and today's headlines as the representative of the aggregation of news app inventive come from behind.In the latest user activity survey Tencent news exclusive top,today's headlines followed.The author believes that it is precisely because today's headlines in the user's thinking mode to adopt the communication strategy to make it from the start-up companies to develop the benchmark for the news industry.This paper first summarizes the current situation of mobile news client,and analyzes the current user behavior.Secondly,from the general to the special headline of today's client case analysis,from its product architecture,user behavior,user portrait,profit model and other dimensions of today's headline for in-depth analysis.Focus on the analysis of today's headlines in the user perspective to take the product communication strategy to the author point of view why today's headline app is 600 million user choice.Finally,according to today's headline business model development track on the mobile news client in the future development of inspiration.