Researdion On The Optimization Of Profit Mode Of Zhongnan Media

At present,China's cultural construction as a key part of economic construction,but also the cultural field into the national economy pillar areas.Publishing media in the cultural industry to assume an important role in China's development of the media to provide a lot of policy to help,but also continue to deepen its system and mode of operation of the reform.However,in this era of economic globalization,their survival is still facing a severe test,how to make these enterprises better survival and development? We have to pay attention to the media source of the media,how to explore the industry's industrial value,how to find a suitable profit model,access to sustainable development,improve quality and many other issues.Zhongnan media relative to other publishing media listed companies,the South China media has its unique and reference.Therefore,this paper analyzes the transition of its profit model,and hopes to find a suitable model for the sustainable development of the enterprise,and also provide effective reference materials for other related industries.This paper first analyzes the relevant concepts and definitions of profit model and publishing media industry.Then,it summarizes the characteristics and shortcomings of the relevant profit model in the publishing media field of Zhongnan Media.Secondly,it analyzes the profit model and financial index before and after the transformation of China and South Africa,and analyzes the profitability,operation ability and development of Zhongnan Media Potential analysis,etc.,can be informed that the media profit model compared to the financial indicators before the transition is improved,but further analysis can be found,the South China media existing profit model there are still many problems,in fact,palliative,the most The fundamental problem is not solved,the transformation is not completely successful,the media from the traditional policy-oriented publishing industry to the emerging diversified publishing media in the process of transition there is a certain problem,and finally on the South China media profit model transformation research related to optimization Strategy for China is the transformation of the relevant companies to provide relevant recommendations.For the Central and South media,the focus of its profit model is still the focus of the diversification of business structure,too a single product and profitability is not enough to enable enterprises to cope with the ever-changing economic environment,too dependent on political policy rather than really enhance their product quality Degree,is not able to continue to grow.For the traditional publishing media industry,the transformation of the profit model is not only the development of new industries or to improve the profitability at this stage only,but also need to really reverse the weaknesses of enterprises to change the short-term business.Only the real follow the needs of customers,the pursuit of maximizing the value of enterprises in order to truly build their own business characteristics and needs of the profit model.