Traditional Media And New Media Interaction Studying Journalism And Communication Problems

At the height of the information age today, with the wide application of the Internet, but also with changes in the concept of news audience and acceptance of the concept of journalism and communication habits,traditional media and Internet news Web site as the representative of new media in the dissemination of news the interaction has become increasingly more and more important, which led to extensive development of media convergence. Interactive media, media convergence is a necessary requirement for the development of journalism and communication, but also give full play to the media fulfill their social responsibility to communicate news of community information, an inevitable requirement for social development and public opinion led.Why traditional media and new media needs to interact with? Interactive Journalism,What is the significance of the role? How to further improve the interaction is the main issue of this paper focus on exploring.This thesis first chapter reveals the Innovation Research Situation of meaning and purpose, and domestic and international research on the issue with the article; interactive chapter traditional media and new media news dissemination of a comprehensive introduction, proposed interaction with the significance of the role of traditional media through case analysis and their respective advantages and disadvantages of new media,interactive process of historical development and mass produced by interactive reading psychological changes; the third chapter discusses the traditional media and new media interaction performance, reflected in two parts: the form of interactive and interactive content, and interactive performance for the proposed interaction existing problems.The fourth chapter interaction problems existing in how to do further interaction recommendations, advice from the interaction of ideas,interaction mechanisms operating, interactive mode and so on. Mainly adopts literature research, analysis of the phenomenon of law in several ways, exploratory research method. Read a lot of papers, case, using the Internet at home and abroad to collect on traditional media and new media,news media interaction case, conduct a comprehensive analysis system,using known knowledge of the news media, in-depth understanding of mining knowledge about interactive communication and reasonable the use of multi-disciplinary knowledge to conduct feasibility studies. Since the Interaction of traditional media and new media news dissemination throw in the exploratory stage, this article is intended by the analysis of induction, a good solution in order to explore more of the current interaction of traditional and new media news dissemination problems for the next in-depth interactive practice good job theoretical preparation.