Research On The Cultural And Emotional Program The Reader

Media technology is a double edged sword.Internet technology has brought convenience to people's lives and conmmunications,but it has also led to people's "helpless communication" with the mimicry of the environment and the fragmentation of information.Meanwhile,it will lead to the "cultural interaction illusion" because of consumer entertainment and cultural diversity.Therefore,the consumer society needs the information supplies with the combination of culture and emotion.The Reader emerges at this right moment.TheReader is a kind of cultural and emotional program launched by CCTV in Februaiy 2017.Under the influence of the host and producer Dong Qing's idea "make the high-quality program" as well as the support of manpower,technology and financial resources of CCTV,"all people reading" is becoming a cultural trend.It integrates "literature" into "life"and uses "interview+reading" method to interpret the emotions of“one person and one paragraph".It uses-the-honored guest structure of"famous people+common people" to make the honor people into the common people and express the emotions of common people.Meanwhile,it sets the reader's room and make the audience become the reader to review the classic story.The strong sense of presence and ritual will improve the audience's viscosity.The program conducts online and offline interactions to create a strong atmosphere of cultural emotions through media technology.At the same time,the reader pays more attention to the emotional experience of the audience.In the early stage,it produces "common concerns".In the middle term,it maintains the"collective excitement" to create the climax of emotion.In the last period,it strengthens "background emotions" and retains the memory.Therefore,the interaction method of the cultural emotions will be established.The Reader is the artistic pursuit with the combination of culture and emotion,which also creates the social semiotic of all the people reading and reveals the cohesion and emotional appeal of the television media.Meanwhile,it also reveals some problems.On the one hand,By advocating "all people reading",the audience's recognition and confidence in traditional culture can be restored,and the cultural inheritance under the "social heritage inheritance function" can be promoted.On the other hand,in the promotion of the book culture and the construction of the Wechat official account,the expression of cultural emotions have defects in the interactive transmission.